What Is Social Media Marketing (SMM)
Social Media Marketing (SMM) simply refers to the engagement of social networks to market a company’s products, services, and business. SMM allows companies a way to connect with their current customers and potentially reach new customers while they visually promote their products, services, culture, values, and image. Social Media Marketing provides a number of analytics and tools that show marketers the effectiveness of their posts and campaigns.
What Makes Social Media Work
Social media has completely modified how we as a society function. The way we connect with others on platforms like Facebook, Twitter or Instagram is undeniable. These communities began to cultivate like-minded individuals and influence customer behavior.
These communities allow a marketing team to implement a broad range of tactics to initiate engagement and promote content. Social networks leverage user data—including location, demographics, and personal preferences—to enable highly targeted, strategic marketing.
There are seven key components to SMM
Listening – Strategy – Planning – Publishing – Advertising – Engagement – Analytics
